Su-Jit Lin

Act as sub-department lead reporting directly to the Vice President, Marketing, managing ad hoc project queue, deliverable timelines, and creative direction for shared service department, consisting of myself, a direct report copywriter, and shared resources

Provide ghostwriting services, speeches, press support, comprehensive presentation decks, video scripts, marketing collateral, internal and external communications, agent newsletters, and other services to C-level executives as well as Marketing, Sales, Call Centers and Operations teams 

Evolve and run the revenue-generating #OnLocation social media takeover program, a combination of branded content and influencer-style marketing customized to each supplier for a personalized, multimedia, multi-channel campaign that works

Conceptualize and execute the #WeekendLearning Series, a co-op marketing program based on quality content that increased Facebook impressions by an average of over 600% during campaign run periods

Plan, research, and write TI's Top Ten Lists, an income-producing, trending content program in listicle format co-launched in 2015

Participate in umbrella org strategies for unifying communications between brands; serve as chosen lead for the Employee Recognition Committee for ALG

Author guest blog on TravelPulse as the face of TI, delivering with just one mini-series intro post over 83% of unique reads and leads for brand-related content on the site overall 

Pitch and generate advertorials and editorials for various other trade publications in collaboration with our PR agency, increasing brand exposure by actively seeking opportunities

Lay out, research and provide content strategy and copy for eight regularly scheduled publications across several brands, from revenue-producing funded agent newsletters and value-added monthly sales presentations that contribute $55-65k annually toward department revenue goals

Create co-op marketing pieces for prestige international hospitality brands such as The Ritz-Carlton, AMResorts, Sandals, Starwood, Hyatt, K+K, and tourism boards in the company's 200+ destination portfolio

Spearhead the research and creation of 300+ pages of all-new content for 16 full-size print catalogs/brochures for destination and travel segments on a highly aggressive timeline; adapt and expand for online landing pages for nearly 200 destinations; create new format and research for LGBT product launch

Come up with nomenclature and content for company launches, including the corporate rebrand, Cuba, Steal of a Deal, Impress Me Deals, Dedicated Vacation Flights, eDocs and Voucher-Free Travel, incentives such as Agent AIRpreciation, LoyalTI First rewards program, Best of the Best Winner's Circle, and Travel Impressions University Dean's List

Pilot, plan, and lead interactive merchandising and editorial training/development workshops, increasing quality standards of collateral companywide and efficiency of processes

Oversee and create professional, consistent and accurate messaging for TI, AEV and ALG brands, including co-authoring the organization's first-ever editorial style guide, which includes complilation of common trade and company language guidelines and verbiage as well as more general reference points