Curriculum Vitae

Skills

Professional 

Summary
 

I believe in going big or going home. I believe there is no crying in copywriting, and that honest critique from a peer is a gift. I also believe in working hard and getting "it" done, because there's no greater feeling than that of accomplishment.

 

I'm passionate about what I do, and it shows. My collaborative spirit, unflagging energy and unbridled enthusiasm make me fun to work with, and my agility, speed and ability to turn out high quality, high volume copy on incredibly tight timelines have earned me the sweet nickname the Copy Machine

Employment

History

(Truncated)

Communications Manager @ Travel Impressions

Promoted post-acquisition by Apple Leisure Group/Bain Capital Company, winner of the STAR Award for top 3% performance within the organization

October 2013 - Present

  • Act as sub-department lead reporting directly to the Vice President, Marketing, managing ad hoc project queue, deliverable timelines, and creative direction for shared service department, consisting of myself, a direct report copywriter, and shared resources

  • Provide ghostwriting services, speeches, press support, comprehensive presentation decks, video scripts, marketing collateral, internal and external communications, agent newsletters, and other services to C-level executives as well as Marketing, Sales, Call Centers and Operations teams 

  • Evolve and run the revenue-generating #OnLocation social media takeover program, a combination of branded content and influencer-style marketing customized to each supplier for a personalized, multimedia, multi-channel campaign that works

  • Conceptualize and execute the #WeekendLearning Series, a co-op marketing program based on quality content that increased Facebook impressions by an average of over 600% during campaign run periods

  • Plan, research, and write TI's Top Ten Lists, an income-producing, trending content program in listicle format co-launched in 2015

  • Participate in umbrella org strategies for unifying communications between brands; serve as chosen lead for the Employee Recognition Committee for ALG

  • Author guest blog on TravelPulse as the face of TI, delivering with just one mini-series intro post over 83% of unique reads and leads for brand-related content on the site overall 

  • Pitch and generate advertorials and editorials for various other trade publications in collaboration with our PR agency, increasing brand exposure by actively seeking opportunities

  • Lay out, research and provide content strategy and copy for eight regularly scheduled publications across several brands, from revenue-producing funded agent newsletters and value-added monthly sales presentations that contribute $55-65k annually toward department revenue goals

  • Create co-op marketing pieces for prestige international hospitality brands such as The Ritz-Carlton, AMResorts, Sandals, Starwood, Hyatt, K+K, and tourism boards in the company's 200+ destination portfolio

  • Spearhead the research and creation of 300+ pages of all-new content for 16 full-size print catalogs/brochures for destination and travel segments on a highly aggressive timeline; adapt and expand for online landing pages for nearly 200 destinations; create new format and research for LGBT product launch

  • Come up with nomenclature and content for company launches, including the corporate rebrand, Cuba, Steal of a Deal, Impress Me Deals, Dedicated Vacation Flights, eDocs and Voucher-Free Travel, incentives such as Agent AIRpreciation, LoyalTI First rewards program, Best of the Best Winner's Circle, and Travel Impressions University Dean's List

  • Pilot, plan, and lead interactive merchandising and editorial training/development workshops, increasing quality standards of collateral companywide and efficiency of processes

  • Oversee and create professional, consistent and accurate messaging for TI, AEV and ALG brands, including co-authoring the organization's first-ever editorial style guide, which includes complilation of common trade and company language guidelines and verbiage as well as more general reference points

Copywriter @ Travel Impressions

Wholesale tour operator; an American Express Company

​January 2013 - October 2013

  • Crafted internal and external corporate messaging across media channels in one cohesive brand voice

  • Took ownership of all aspects of TI and American Express Vacations client-facing, revenue-generating newsletters, from strategizing editorial layout, curating content, researching promotions and programs to copy editing, copywriting and trafficking from conception to design and print

  • Led the creation and evolution of monthly sales team PowerPoint presentations, distributing AAA, AEV and TI label editions through Salesforce

  • Collaborated across destination, promotions, sales and marketing teams to draft communications to internal and external stakeholders, including PPTs, product brochures, online promotional copy and incentive program collateral

  • Worked closely with the Director of Marketing Communications on confidential projects, including company's acquisition, including proofreading and ghostwriting 

Writing: 

  • Branded campaigns

  • Headlines

  • Long- and short-form sales and marketing copy

  • Corporate communications

  • Program nomenclature

  • eNews blasts and print newsletters 

  • SEO-focused web content

  • PPC ad copy

  • Light to heavy copy editing

  • Content, line and style edits

  • Communications and content strategy

  • Creative direction

  • Editorial management

  • Design layout

  • Storyboarding

  • Style repertoire includes: editorial, social media, blog, creative, creative non-fiction, feature, essay, editorial, expository and reviews

 

Classic: 

  • Strong command of the English language; spelling, punctuation, grammar

  • Traditional and online investigation/research

  • Standard proofreading markup 

  • AP, Chicago and house style sheets

  • Types 80 wpm

 

Technical: 

  • Mac and PC OS 

  • MS Word, Excel, PowerPoint 

  • Adobe Professional (editing and mark-up)

  • Social channels including Facebook, Twitter, Pinterest, tumblr, LinkedIn and Yelp

  • WordPress and other CMS platforms

  • Outlook and AppleMail 

  • Omni Graffle, Omni Outliner

  • Google Chrome, Firefox, Safari, Internet Explorer

  • Google Adwords, Google Analytics

Sample Awards & Recognition

2017

Magellan Gold Award: "500 Miles" Animated Video; "What Has TI Done for You Lately" Campaign

Magellan Silver Award: "Giving You the World"

2016

Magellan Silver Award: "The TI Difference" Branding

2015
STAR Employee Performance Award (Travel Impressions)

2014
Reader's Choice: Veneration of a Vegetable (Eddy Awards)

2012 
Best of Show: Bentley "Not Your Parents' Business" Search Piece (HEMR)
Gold: Total Recruitment Package: NYU-Poly Undergraduate Campaign (HEMR) 
Gold: Total Ad Campaign: Success Academy Charter Schools "The Difference is SUCCESS" (HEMR)
Gold: Newspaper Ad Series: NYU-Poly "What Will You Do?" (HEMR)
Bronze: New Media: Mercy College "Finish @ Mercy" (HEMR)

2011
Platinum: NYU-Poly Undergraduate Viewbook (MarCom)
Gold: NYU-Poly Graduate Viewbook (MarCom)

Senior Copywriter @ L.F. O'Connell

Full-service, multimedia integrated marketing and advertising agency

​September 2010 - January 2013

  • Conceptualized advertising campaigns with art and creative directors to create effective marketing strategies for luxury brands such as The Macallan and schools like NYU-Poly, St. John’s University, and Success Academy

  • Wrote collateral content for all agency clients, including comprehensive viewbooks, brochure copy, postcards/mailers, print advertisement, video scripts, storyboards, microsites, out-of-home advertising, and websites

  • Played a key role in campaign development efforts that garnered multiple awards at industry competitions like MarCom and the Higher Education Marketing Awards

  • Managed and updated corporate social media initiatives for the company, as well as create PPC ads and online descriptive copy for clients

  • Contributed to successful RFP bids by writing effective, strategic presentation deck copy and high-level exploratories

Freelance Writer

​January 2007 - Present

COPY

  • Provide award-winning campaign strategy, branding, and content creation for websites, brochures, OOH, PPC, social media, and other business and marketing collateral

  • Specializations: higher education; healthcare and medical devices; interactive; luxury/lifestyle; dining, travel/leisure and hospitality; B2B and B2C

EDITORIAL

  • Contribute features and/or FOB articles to various publications in the New Orleans and Long Island areas.

  • Clients have included: AAA Club magazines; Edible East End; Edible Long Island; Long Island Press; Louisiana Cookin'; New Orleans Weddings; Renaissance Publishing (New Orleans Bride, St.Charles Avenue); ShesWanderful/Wanderful; Travel Pulse; 

       UKUSCAdoggie; and Where Y'at Magazine, among others.

Education

Tulane University - New Orleans, Louisiana

Class of 2006, Bachelor of Arts, History & English

  • Cum Laude Newcomb College graduate

  • Sigma Tau Delta English Honor Society

  • Phi Alpha Theta History Honor Society

  • Kappa Alpha Theta Women’s Fraternity

  • National Society of Collegiate Scholars

  • National Dean’s List member

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© 2013 by Su-Jit Lin-DeSimone. All rights reserved.