Editorial: Print & Online
On Thanksgiving 2019, I was immensely thankful to be the leading Personal story for that day's Huffington Post ... an essay, in a poetic closed loop, about how I even got there. I covered the origin of an ethnic stereotype, first-generation immigrancy, non-traditional traditions, and the privilege of family. Over 70K reads made this a banner achievement for me ... but even more meaningful was the outpouring of responses from countless readers.
There is no "normal" for holidays. Not everyone can afford to go "home" for Thanksgiving during college; not all turkeys are made of turkey. This personal essay about my very first Friendsgiving touches on both of those, and the importance of chosen family when geographically orphaned.
Many travel to Long Island's North Fork to hop vineyards (and hops, for that matter, as of late). Me? PIE. This day trip itinerary takes you along the must-go stops on what I've designated the pie route for your fall table in my first piece for Patchogue Lifestyle Magazine in its second-ever issue.
One of the most comprehensive listicles I've ever done for Edible Long Island, this run-down lists the most unexpected, creative, unconventional twists on a signature NY/NJ Italian dessert: the seven-layer rainbow cookie. One of the most bookmarked articles of the season, this has been saved to many a local to-do list!
An essay first drafted nearly a decade ago, this very personal piece touches upon the relationship between me, my father, food, cultural assimilation and rejection, and growing up "other." This exclusive was picked up by digg within one business day (!)
These are the stories that remind me why I do what I do and write for whom I write: to spread the word on our community heroes and provide the spotlight they so rightfully deserve. I am so proud to have been able to tell the story of the Millers, who have opened a warm, wonderful restaurant in Lindenhurst not in hopes of, but actually doing more for their community. Their not-for-profit model has them donating 100% of their proceeds to local charities, which are personally vetted quarterly.
In this nine-page feature spread for the Long Island Pulse, I tapped into the network of local chefs I'm fortunate enough to know for their top tips on how to gussy up a summer barbecue ... whether you fancy something familiar or WANT to fancy (up) something familiar.
I didn't have a "typical" childhood or upbringing ... but my family also had a typical American dream. Because of this, I get to live and grow from both experiences ... and write about it for the fascinating "Best of Summer" series for The Kitchn.
Well, this one was a doozy to write. For many years, I've written other people's stories, staying safely away from my own challenges. But this time, I peeled the layers back, showing an evolution from "ugly" to "understanding" as I out myself as a Spoonie for Folks on World Lupus Day, and earned >3.2k organic shares within two weeks.
A deeply personal essay about what led to my sojourn in New Orleans, a city where I discovered myself, confidence as a female traveler, an ability to reinvent oneself, and the power of serendipity.
A white-labeled advertorial for the TRAVELSAVERS consortia for Travel Impressions, this blog posts delves into the traditional history of St. Patrick's Day in Ireland, and other places around the world it can be celebrated with aplomb.
Well, THIS was a doozy to write. The most personal piece I'd ever written, this essay digs deep into race, xenophobia, and travel ... and how these negatives can serve to empower acceptance.
... Is Good for the Grower. A fresh look at sustainable wine-growing in Long Island's acclaimed North Fork through the perspective of a sometime teetotaler. I love being a tourist in my own backyard and learning something new. During this intensive one-day "field trip," I took away something more important than information: inspiration and hope.
As my corporation's lead writer, I was delighted to have been granted the opportunity to helm the editorial column for the travel industry's most powerful trade publication. Although these are pieces are advertorial in nature, they are written from a first-person POV and draw upon real experiences and feelings stirred up by the incredible things I'm lucky enough to do.
An intimate glimpse at the man behind the master, this profile of legendary Chef Alex Lee was nominated by a panel of 57 judges across 80 editions of Edible magazines as a top five finalist, and won the Reader's Choice award for Best Chef Feature for 2014.
An advertorial and ode to romance travel, this short piece was written in a warm, editorial voice and in third person to better inform the reader of Travel Impressions' dominance and expertise in this space, as well as sharing insight on why this sector is so important to the brand.
Full-length feature spread about local love and community in Sayville Village, New York in the print premiere issue of the Long Island edition of this award-winning, high-end magazine series. Begins on page 48.
An informational piece about Travel Impressions as a luxury brand for the World of Luxury special piece for travel trade journal Travel Weekly, this insert bridges the gap between advertorial and branding by sharing destination inspiration and reasons to partner with TI, all presented in a third person perspective.
History takes the lead in this Community Table feature spread, which dives into the quiet and often overlooked village of Oyster Bay on the North Shore of Long Island's Nassau County.
A human interest cover story for the Long Island Press, this was one of the hardest pieces I've ever had to write. Deeply personal, I shared an insider perspective on the culture, attitudes and background of a typical take-out, an "accidental LI icon" as ubiquitous as a pizzeria or bagel shop, yet often depersonalized due to cultural and racial differences.
This traditional interview cover story was one of my most poignant assignments. I spoke with the Cvitanoviches of Drago's, the inventors of the famous charbroiled oyster, and found an inspiring story of a realized American dream.
Ghostwriting, ad writing and advertorial all had a place in this corporate print monthly newsletter, circulated to thousands of travel agents around the US. I played the role of managing editor, tasked with planning and layout from cover to cover, strategizing the flow of funded placements, gathering pricing, writing property/offer copy and ensuring legal compliance.
An advertorial that highlighting pet hotels and boarding facilities around New Orleans, I worked off a list provided by my editor, conducting site visits and speaking with business owners, in order to better position the piece as a reference for recommended "staycation" venues for their beloved pets.
A chatty, informal and conversational feature story that suggests spa parties as a great solution for frazzled brides and wedding parties at their wits' ends. This article takes the reader on a tour of New Orleans' jazziest spas, and how they can help to plan the perfect bonding experience.
A traffic light theme created the angle for this health, beauty and wellness advertorial for New Orleans' leading society glossy. From cosmetic procedures to trendy spa services and new technology, this directed article was crafted to read like true editorial.
Utilizing my extensive network of restaurateurs and chefs in New Orleans, I gathered and edited Lent-friendly, healthy recipes from around the city and positioned this period of observance as a fun challenge to get creative, with "light, fresh recipes" that will "have [the reader] looking forward to depriving [themselves]."
My first full spread and restaurant guide spotlight for WYAT, this article is what turned my taste for the savory into a sweet tooth. For this, I visited some of the most commendable restaurants and hidden gems to find the best last courses in the city. Editing down was the hardest part!
Researched remotely and delivered in a pinch, this story took readers on a journey through the creation of a wedding cake, from a crash-course in selection and options to a dissemination of the process, including fondant versus icing.
For this article, I was one of the first to get the scoop on the Southern Food and Beverage Museum, which is now a Crescent City staple. An in-depth interview and well-edited sound bites made for a compelling story that helped the museum get off to a great start.