Copywriting: Print & Digital

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© 2020 by Su-Jit Lin. All rights reserved.

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A hyper-targeted multimedia campaign geared toward achieving quality leads, the "Not Your Parents' Business" series gave business a badass new spin, achieving an 18.1% overall response rate with over 40% of respondents at the top of their classes. This non-traditional concept won Best of Show at the 2012 HEMR Awards.

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