Copywriting: Print & Digital

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© 2020 by Su-Jit Lin. All rights reserved.

TI-GROUPS.COM

A proactive move in the face of rising competition, the content for this department's freestanding microsite was collected, created, approved by the company's EVP and launched within three business days, a highly aggressive timeline. An authoritative, strong tone was established, hammering in key points with confidence.

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