Copywriting: Print & Digital

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© 2020 by Su-Jit Lin. All rights reserved.

LFO': BOURBON STREET STROLL

The agency's goal was to engage convention attendees, eventually driving them back to the booth at the end of three exciting days in New Orleans. We devised a scavenger hunt type of activity with whimsical drink tickets for the most touristy watering holes in the French Quarter, along with a themed email campaign.