Copywriting: Print & Digital

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© 2020 by Su-Jit Lin. All rights reserved.

2016 Suite of Rebranded Brochures

A new look-and-feel meant an opening for a new approach--so I took it! Further enhancing the destination copy launched the year before, extensive edits were made to fit the specs of the new format, and all supplier-provided hotel line listings for all the brand's books were fact-checked and rewritten to meet the higher standards I insisted upon.

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